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Spicer (1997) explains: "Boulding (1989) referred to three independent systems from which power is exercised in our society: threat, production and exchange, and integrative. The threat system is one in which power is accomplished through coercion in its many guises, often including asymmetrical one-way persuasive communication exchanges. The production and exchange system speaks to the economic system, of which public relations is certainly a part. And, finally, the integrative system. (en) |