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Over the past decade, I have watched more than 100 companies try to remake themselves into significantly better competitors. They have included large organizations and small ones , companies based in the United States and elsewhere , corporations that were on their knees , and companies that were earning good money . Their efforts have gone under many banners: total quality management, reengineering, right-sizing, restructuring, cultural change, and turnarounds. But, in almost every case, the basic goal has been the same: to make fundamental changes in how business is conducted in order to help cope with a new, more challenging market environment. (en) |
