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I was dealing with a political story where much of the action took place on the floor of the U.S. Senate, and one of the edicts that came down from the Mt. Sinai of advertisers row was that at no time in a political drama must a speech or a character be equated with an existing political party or current political problems. So several million viewers were treated to an incredible display of senators shouting, gesticulating and talking in hieroglyphics, saying not a single thing germaine to the current political scene. (en) |
