Mention174818

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so:text A product lowers the cost of doing something and eventually, customers will figure this out and buy the stuff in big volume, but they're not going to buy yet. You've got to have real conviction to step up and own this kind of company-you're staring over the edge of the waterfall, not sure when the growth is going to start. (en)
so:isPartOf https://en.wikiquote.org/wiki/Andy_Kessler_(author)
so:description Running Money (2004) First Edition (en)
qkg:hasContext qkg:Context85829
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