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so:text Too often, however, the expansive nature of the branding process ends up causing the event to be usurped, creating the quintessential lose-lose situation. Not only do fans begin to feel a sense of alienation from once-cherished cultural events, but the sponsors lose what they need most: a feeling of authenticity with which to associate their brands. (en)
so:isPartOf https://en.wikiquote.org/wiki/Naomi_Klein
so:description No Logo: Taking Aim at the Brand Bullies (1999) (en)
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