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There prevails a highly romanticized view of the small, independent retailer as the paladin for a system of free and open competition. An examination of the evidence, however, reveals few trades with a better track record than independent retailers at getting to the political arena with programs for depriving somebody of a competitive advantage. Virtually every innovation in retailing has met with the organized and vocal opposition of retailers who were unwilling to adjust their own selling methods to meet the competition, and who responded with legislative proposals to preserve the status quo. (en) |