Mention352232

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so:text In industrial marketing settings, the relationship between buyer and seller is frequently long term, close and involving a complex pattern of interaction between and within each company. The marketers' and buyers' task in this case may have more to do with maintaining these relationships than with making a straightforward sale or purchase. (en)
so:isPartOf https://en.wikiquote.org/wiki/H%C3%A5kan_H%C3%A5kansson
qkg:hasContext qkg:Context173380
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