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The essence of media communication is television. What media communication communicates is itself, in such a way that the form of this communication becomes its content. This is why something can only be real, if and only if it enters into this communication. What matters is the number of journalists, the number of cameras gathered around what will come into being in and through them: the event. In and through them, the event does not only derive its importance but its existence. The media world thus determines its nature. For what claims the title of an "event" and thus to exist must be such that it can be televised; it is and must be created, cut, limited by this inescapable demand whose essence we have recognized: the news . This refers to what is there now in its most extreme punctuality and superficiality -- a superficiality and punctuality derived from its ability to be televised and from being televised -- for the time that it will exist and after which it will fall into nothingness. (en) |