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e need to rethink the way we keep track of behavior in the marketplace. We need full cost accounting... every cost that is generated by an activity in the market needs to show up in the balance sheet, whether that is borrowing from future generations, whether that is putting the population at risk. ...They need to be included in the price of the product or otherwise returned to those who decided to initiate the action. If we did that, the amount of activity would drop... to exactly those behaviors that are actually beneficial to society, leaving out all of those externalities that are generating so much profit with our current system. (en) |