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I think that everybody tries to produce what Marshall McLuhan called a ‘counter environment.’ That is, you set yourself in opposition to the kind of mass tendencies which the media set up. That’s what’s so important about the humanities in the university...There’s something of a personal dialogue between one human being and another. And the fact that this dialogue is being carried out in the teeth of all the mass emotion techniques of the electronic media is a very important side of the humanities. (en) |
