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...evidence-based approach, the U.S. negotiators argued, is interference with free markets, because corporations must have the right to deceive. The claim itself is kind of amusing, I mean, even if you believe the free market rhetoric for a moment. The main purpose of advertising is to undermine markets. If you go to graduate school and you take a course in economics, you learn that markets are systems in which informed consumers make rational choices. That's what's so wonderful about it. But that's the last thing that the state corporate system wants. It is spending huge sums to prevent that, which brings us back to the viability of American democracy. For many years, elections here, election campaigns, have been run by the public relations industry and each time it's with increasing sophistication. And quite naturally, the industry uses the same technique to sell candidates that it uses to sell toothpaste or lifestyle drugs. The point is to undermine markets by projecting imagery to delude and suppressing information, and similarly, to undermine democracy by the same method, projecting imagery to delude and suppressing information. The candidates are trained, carefully trained, to project a certain image. Intellectuals like to make fun of George Bush's use of phrases like “misunderestimate,” and so on, but my strong suspicion is that he's trained to do that. He's carefully trained to efface the fact that he's a spoiled frat boy from Yale, and to look like a Texas roughneck kind of ordinary guy just like you, just waiting to get back to the ranch that they created for him... (en) |
