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In today’s world of tabloid press and with so much competing for people’s attention, it’s a miracle to get their attention at all. And of course having to compete with the advertising budget of even one of our adversaries is impossible. If the whole movement pooled its resources and went after simply one thing, like the veal industry, we wouldn’t make a dent, advertising dollar for advertising dollar. To me the greatest success is in catching the attention of the public and reminding them that there’s an animal involved, and that that animal is believed not to have been treated properly by a segment of the population. (en) |
