Mention759743
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| so:text | Marketing Management: A Contemporary Perspective provides a fresh new perspective on marketing from some of the leading researchers in Europe. The book offers students and practitioners the comprehensive coverage they need to make the right decisions to create and implement highly successful marketing strategies. This exciting new book combines scholarly international research with relevant and contemporary examples from markets and brands across the world. (en) |
| so:isPartOf | https://en.wikiquote.org/wiki/Christian_Homburg |
| so:description | Marketing management: A contemporary perspective, 2003 (en) |
| qkg:hasContext | qkg:Context374299 |
| qkg:hasContext | qkg:Context374298 |
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Triples where Mention759743 is the object (without rdf:type)
| qkg:Quotation720409 | qkg:hasMention |
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