Mention776552

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so:text Foremost is the principle that the purpose of consumer research is to understand the customer's needs and wishes, and thus design product and service that will provide better living for him in the future. A second principle is that no one can guess the future loss of business from a dissatisfied customer... (en)
so:isPartOf https://en.wikiquote.org/wiki/W._Edwards_Deming
so:description Out Of The Crisis (1982) (en)
qkg:hasContext qkg:Context382587
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qkg:Quotation736230 qkg:hasMention
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