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Nonsense. I think that the problem isn't with them downloading the song, the problem is when they buy the record and when they burn a million discs off their computer for all their friends. That's the reason why every single band, no matter who you are, your sales are chopped by fifty to sixty percent after your first week out. It's a huge problem, but instead of giving people more reasons to buy the product, they don't worry about that. I think you have to enhance the value of the product. Like when KISS was putting out records, their 'Alive' record sold so well because it made you feel like you were part of the concert experience. There was also an actual program in the thing, all these pictures, the KISS Army stuff… There's so much stuff that added to the value of that package. There wasn't a KISS fan out there who didn't want the whole thing, because everything that came along with the music was so worthwhile to them. It's not rocket-science, this stuff. (en) |
