Mention924172

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so:text Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value. It is the art of helping your customers become better of. (en)
so:isPartOf https://en.wikiquote.org/wiki/Philip_Kotler
so:description Marketing Management: Analysis, Planning, Implementation and Control, 1967 (en)
qkg:hasContext qkg:Context455733
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