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Today's National Rifle Association is essentially a de facto trade association masquerading as a shooting sports foundation. So the NRA does the bulk of lobbying for the industry. You know, you hear the NRA talking about their opposition to an assault weapons ban, their opposition to raising the age for the purchase of a long gun from 18 to 21 years of age. And they try to frame it in terms of freedom and history and, you know, sort of the sacred nature of firearms.
Well, the reality is that's bad for the industry to pass those laws. If you ban assault weapons, that wipes out what they rely on as a recent profit center. If you raise the age for purchase of a long gun, which includes assault rifles, then you add three more years to the timeframe before a young person can buy a gun. So it's very important to understand the political battle in terms of the interests of the industry and in terms of marketing. (en) |